Why is black just so intriguing! It's classic, elegant and comes with a bit o' mystery. Not only that, but it sets off colors like no other! 

• My clients that like me to use black are often photographers, luxury brands and artists. Essentially anyone looking for some allure, class or mystery.

To change the whole feel, all you need to do is add a touch of white for a charcoal grey. I discuss grey below.

Teal is my first featured color because it's so incredibly popular. Everything about teal and turquoise says, "I'm at peace". 

• It's a common color choice for spas, artists, resorts and any business hoping to inspire a sense of calm.

Where are YOU seeing a lot of teal these days? 

I love using a touch of mandarin in logos since that shade of orange isn't too overbearing in small amounts. A mid shade of orange denotes joy and playfulness, both qualities many businesses seek!

Remember that the shade or tone will alter the meaning and feeling behind the color.

Unlike stark black, its softer friend is grey often used in law offices, masculine decor and masculine or fall clothing.

• A great choice for a modern, clean and sexy aesthetic!

It speaks to professionalism and modernism. Grey is especially elegant when matched with white and or periwinkle or brick red.

Each shade of blue has a different meaning! (Scroll down to see a video where I use navy)

• A mid-tone blue is common in logos for banks, tech companies and car companies. Why? Because it represents TRUST.

Soft blues are calming and navy blue is elegant, especially with a dash of gold!

The color of passion, bold ideas and energy. Be careful when using a bright red as it can come off as overpowering, even pushy. 

• Clients that love red are typically artists, luxury brands and safety related businesses.

TIP: To shift into elegance, deepen the shade to brick or burgundy.

White sets off other colors with a classic, upscale and modern twist!

• I love white as a backdrop. I use It often for modern logos and palettes.

Businesses representing health, beauty and cleanliness use white to depict the feelings of freshness and cleanliness.

Purple is mysterious, royal and depending upon the shade, demands respect. 

• Do you know what color the walls are in Monica & Rachelle's apartment of "Friends"? Yep! Purple! 

The logos I've used purple in are a gem shop, a realty company in Belize and an art studio thus far. 

The lighter the shade, the more peaceful, the darker, the more elegant and royal.

Think abundance, growth, fresh starts and rebuilding. 

• Many companies choose green to signify good health and financial wealth. 

A deep, rich green such as hunter is a classic choice for warmth. Pair it with a slate blue or creme for a relaxing, warm and mature feel.

TIP: Does your room feel drab or boring? Add greenery to the room, whether fresh or faux plants, they liven up any room!

Yellow is a bit like a train wreck, it's hard NOT to look at it. 

• NASA liked my idea of a touch of yellow this year! Use it sparingly and it does the trick. It'll attract without making someone want to run. 

It represents happiness, boldness and "stop & look at me-ness" lol

Beiges and cremes warm up any logo, living room or outfit. Women are even choosing wedding dresses in a lovely ivory instead of white. 

• Think vintage lace, soft fabrics and modern logos with warmth.

Creme pairs well with navy, magenta, deep purple and peacock green!

Yep, that's me (Just not everyday)

The Rainbow Palette isn't common but don't rule it out! Think Google, Apple, Converse and Skittles. Its fun, its innovative, its eye catching.

Make Up Artist: Heather Shelton | Photographer: Chris Forbes

Concept Designer | Model: Victoria Wynn