Up to 90% of an initial impression comes from color. I use it wisely so my clients have the upper hand. -Victoria Wynn
GAME TIME! Guess what the color means before reading the answer
THE POWER OF
TEAL
Teal is my first featured color because it's so incredibly popular. Everything about teal and turquoise says, "I'm at peace".
- It's a common color choice for spas, artists, resorts and any business hoping to inspire a sense of calm.
Where are YOU seeing a lot of teal these days?
(Photo: Victoria Wynn, Make Up by Heather Shelton)
THE POWER OF
ORANGE
I love using a touch of mandarin in logos as that shade of orange isn't too overbearing in small amounts. A mid shade of orange denotes joy and playfulness, both qualities many businesses seek! (Scroll down to see a video where I use orange)
- Citrus hues look striking in logos that have a sunset or island inspired vibe.
Remember that the shade or tone will alter the meaning and feeling behind the color.
THE POWER OF
BLACK
Black, we all love black for so many reasons! What's so intriguing about it? It's classic and elegant with a bit of mystery. Not only that, but it sets off colors like no other!
- My clients that like me to use black are often photographers, luxury brands and artists. Essentially anyone looking for some allure, class or mystery.
To change the whole feel, all you need to do is add a touch of white for a charcoal grey. I discuss grey below. It gives off quite a different feel than black!
THE POWER OF
GREY
Unlike stark black, its softer friend is grey often used in law offices, masculine decor and masculine or fall clothing.
- A great choice for a modern, clean and sexy aesthetic!
It speaks to professionalism and modernism. Grey is especially elegant when matched with white and or periwinkle or brick red.
THE POWER OF
BLUE
Each shade of blue has a different meaning! (Scroll down to see a video where I use navy)
- A mid-tone blue is common in logos for banks, tech companies and car companies. Why? Because it represents TRUST.
Soft blues are calming and navy blue is elegant, especially with a dash of gold!
THE POWER OF
RED
The color of passion, bold ideas and energy. Be careful when using a bright red as it can come off as overpowering, even pushy. (Scroll down to see how I use a splash of red in a video I created)
- Clients that love red are typically artists, luxury brands and safety related businesses.
To shift into elegance, deepen the shade to brick instead.
THE POWER OF
WHITE
White sets off other colors with a classic, upscale and modern twist!
- I love white as a backdrop. I use It often for modern logos and palettes.
Businesses representing health, beauty and cleanliness use white to depict the feelings of freshness and cleanliness.
THE POWER OF
PURPLE
Purple is mysterious, royal and depending upon the shade, demands respect.
- Do you know what color the walls are in Monica & Rachelle's apartment of "Friends"? Yep! Purple!
The logos I've used purple in are a gem shop, a realty company in Belize and an art studio thus far.
The lighter the shade, the more peaceful, the darker, the more elegant and royal.
THE POWER OF
GREEN
Think abundance, growth, fresh starts and rebuilding.
- Many companies choose green to signify good health and financial wealth.
A deep, rich green such as hunter is a classic choice for warmth. Pair it with a slate blue or creme for a relaxing, warm and mature feel.
TIP: Does your room feel drab or boring? Add greenery to the room, whether fresh or faux plants, they liven up any room!
THE POWER OF
YELLOW
Yellow is a bit like a train wreck, it's hard NOT to look at it.
- NASA liked my idea of a touch of yellow this year! Use it sparingly and it does the trick. It'll attract without making someone want to run.
It represents happiness, boldness and "stop & look at me-ness" lol
THE POWER OF
MAGENTA
To take the sting off of hot red, consider magenta. It's elegant, royal and passionate without being overbearing.
- I've had multiple people love my suggestion of adding magenta to their color palette recently. A beach home development company in Belize, a notable artist on YouTube and 2 art studios, not to mention my own living room!
Magenta pairs well with creme, mandarin and a deep, royal turquoise.
THE POWER OF
CREME
Beiges and cremes warm up any logo, living room or outfit. Women are even choosing wedding dresses in a lovely ivory instead of white.
- Think vintage lace, soft fabrics and modern logos with warmth.
Creme pairs well with navy, magenta, deep purple and peacock green!
