*Choose your cake flavor. What makes your cake worth craving?

Mission-based branding is the #1 most impactful branding trend.

Key Questions to Answer:

• What values would you never compromise, even if it cost you business?
• How does your brand make the world a little better?
• What legacy do you want to leave through your work?

*Know who's coming to the party. Are you baking for kids, camping 28 year olds or sophisticated adults?

73% of customers say experience is the #1 factor in purchasing decisions.

Key Questions to Answer:

• What keeps your ideal customer awake at 3 AM worrying?
• What does success look like in their daily life?
• What language and tone resonates with them?

*Write the perfect recipe. How will you communicate your cake's story?

Consistent brand presentation increases revenue by 23%.

Brands with strong voice recognition are 3.5x more likely to have strong brand awareness.

Key Questions to Answer:

• If your brand were a person, how would they speak at a dinner party?
• What's your brand's unique point of view on industry topics?
• How do you want people to feel after interacting with your brand?

*Decorate beautifully. Make it look as good as it tastes so people want to try it.

It takes only 50 milliseconds for users to form an opinion about your website.

Key Questions to Answer:

• What emotions should your visuals evoke?
• How can your design reflect your brand personality?
• What colors evoke the emotion you want?

*Serve it right every time. From the first bite to the last, deliver the same delicious experience.

Companies that deliver consistent brand experiences are 3.5x more likely to have strong brand awareness and can command 20% premium pricing.

Key Questions to Answer:

• How does your brand show up across every customer touchpoint?
• How do you maintain brand consistency as you scale?