The Latest In Juicy Marketing, Mindset & AI News

You're Being Watched (And Your Brand Has Just 50 Milliseconds)

You're Being Watched (And Your Brand Has Just 50 Milliseconds)

As you read this, potential customers are silently evaluating your competitors. They're making split-second decisions about who looks professional, who seems trustworthy, and who deserves their business. Does your brand command respect?
Social Media Best Practices: My Guide To Getting Seen

Social Media Best Practices: My Guide To Getting Seen

This is a topic I've been nerding out on for decades! Some aspects have changed, yet there's still many core truths that remain in both marketing (and sales).  Note: I've...

From Netflix to Coca-Cola: Lessons in Potential Energy

From Netflix to Coca-Cola: Lessons in Potential Energy

I was watching "Young Sheldon" on Netflix and I learned a new physics term that's so relatable! "Potential Energy". You know when you just feel so alive for something! Like...

Victoria Wynn in Forbes

How I Got Into Forbes (By Flying My Freak Flag)

The good news for those of you looking for media coverage is that my story isn't as complicated or drawn out as one might think! I was in the business...

The Secret Weapon for Real Estate Funding Success

The Secret Weapon for Real Estate Funding Success

I noticed a gap in a very specific market that I had overlooked. I've worked in fashion, science, wellness, even HVAC and lawn services, but hadn't contemplated private capital and...

What Most Brands Get Wrong About Messaging

What Most Brands Get Wrong About Messaging

Have you ever played a game of telephone as a kid? It's been a long time, I remember it well at camp. You whisper a message to one person, they...

Choosing the Right AI Model: A Practical Guide (Part 2)

Choosing the Right AI Model: A Practical Guide (Part 2)

Most people struggle with AI not because the technology is bad, but because they’re using the wrong approach for their specific needs. Here’s how to think about matching AI capabilities...

Making The Little Guy Look Like A Pro: How Smart Experience Design Levels the Playing Field

Making The Little Guy Look Like A Pro: How Smart Experience Design Levels the Playing Field

If there's one thing I want you to know, it's that great experience design isn't reserved for the big players anymore. The reason for my working with smaller businesses is...

Experience Design is Like Baking: Getting the Recipe Right (And Why We're All Still Learning)

Experience Design is Like Baking: Getting the Recipe Right (And Why We're All Still Learning)

You walk into your favorite bakery, and the aroma of fresh bread wraps around you like a warm hug. The display cases are perfectly organized, the staff greets you with...

Social Media Marketing Made Simple: Your Guide to Getting Started

Social Media Marketing Made Simple: Your Guide to Getting Started

Social Media Marketing Made Simple: Your Guide to Getting Started (Without Losing Your Mind) Let's be honest, social media marketing can feel overwhelming. With 5.42 billion social media users worldwide...

The New Rules of Getting Found Online

The New Rules of Getting Found Online

Why Your Business Needs AI-Optimized Content in 2025: The New Rules of Getting Found Online Picture this: You've just spent hours crafting the perfect blog post for your business website....

How to Use AI While Keeping Your Brand Human

How to Use AI While Keeping Your Brand Human

Finding the Sweet Spot: How to Use AI While Keeping Your Brand Human Here's the reality: your customers can spot AI content from a mile away. And frankly, many of...

Why NASA Was My Most Demanding Client: A Masterclass in Brand Consistency

Why NASA Was My Most Demanding Client: A Masterclass in Brand Consistency

Why NASA Was My Most Demanding Client: A Masterclass in Brand Consistency When NASA reached out to me for a logo design project, I thought I knew what I was...

My Work With Coke: The Hidden Power of Color Psychology

My Work With Coke: The Hidden Power of Color Psychology

The Hidden Power of Color Psychology: Why Your Brand Colors Are Make-or-Break Picture this: You have two seconds to make a first impression. No words, no elaborate explanations, just pure...

Smart Marketing on a Shoestring: Where to Focus Your Budget for Maximum Impact

Smart Marketing on a Shoestring: Where to Focus Your Budget for Maximum Impact

Smart Marketing on a Shoestring: Where to Focus Your Budget for Maximum Impact Starting a business or running lean doesn't mean your marketing has to suffer. In fact, some of...

How Working With Disney Changed Me: The Importance of User Experience

How Working With Disney Changed Me: The Importance of User Experience

The Importance of User Experience: What It Actually Means Have you ever wondered why some brands feel effortless to interact with while others leave you frustrated and confused? The answer...